Smartening of medical management, health and treatment field
Medical Marketing Program Strategy
The field of health and treatment, like all businesses, urgently needs a marketing and intelligence program to provide optimal services to its applicants and increase profitability for all its investors and beneficiaries.
BsiCenter business Clinic and Business intelligence clinic will provide a detailed program by providing new services based on the real data of your clinic.
An overview of health marketing strategies or therapeutic marketing
To attract patients or applicants for today’s medical care
Medical marketing
The consumerism of medicine and health has drastically changed the way healthcare professionals market and deliver their services. Today’s healthcare professionals expect a healthcare experience to be as innovative and digitally advanced as any other industry.
Hospitals, health systems, and medical practices must evolve to meet these changing needs in order to remain competitive or risk being left behind..
As more and more health care professionals nowadays offer online services, shortening the red line between doctor-patient interactions, applicants no longer feel the need to visit the nearest option in person. Instead, they have the power to choose a healthcare business that delivers a memorable consumer experience that meets or exceeds their expectations.
Even if you’re happy with your current patient numbers, healthcare marketing can’t happen without a well-planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds and hearts.
Think about and plan for all the reasons patients might decide to switch health care providers:
- Moving and changing location.
- Non-acceptance of medical and health insurance of organizations and bodies
- Higher fees for the same service.
- Limited or no access to same-day appointment times.
- Limited or no access to direct communication with your doctor.
- Limited or no access to virtual care visit times (eg, telehealth).
- Limited or no access to secure online scheduling, bill payment, or medical records.
- Dissatisfaction with the waiting time
- An unpleasant experience and memory
- Lack of access to remote patient monitoring capabilities
That’s why it’s so important to have a planned and budgeted health and medical marketing plan to reach new and returning applicants and patients in your area at the right moment.
Planning marketing strategies for health, treatment and medicine
Doctors tell patients that 100 tomans of prevention is better than 1 million tomans of treatment. The same is true for marketing. It’s better to have a marketing strategy in place now than to wait until your applicant marketing customer club database is nearly empty.
2- Business canvas and accurate identification of all blocks of the collection
What is health marketing or therapeutic marketing?
Therapeutic marketing is a process of strategic outreach and communication designed to bring new patients into the healthcare field, support them throughout their therapeutic journey, and keep them engaged with a health care system, service, or product.
Today, almost any type of healthcare business, including health systems, medical, hospitals, multi-disciplinary clinics, solo practices, pharmaceuticals, medical device manufacturers, health plans, consumer brands, and more , can be as components of the health business market.
The best healthcare marketing programs integrate multi-channel, highly targeted and specific online and offline efforts for growth and engagement. All of them focus on key market performance indicators and return on investment.
When the program compilation is done correctly، Therapeutic marketing Or health marketing or Medical marketing
- Enhance the patient’s sweet experience with the memory of health.
- Engage healthcare consumers throughout their therapeutic journey with relevant, personalized and timely services.
- Empowering patients to make smarter, healthier decisions, leading to better outcomes for healthcare brands and consumers.
- Grow your applicant and patient database, retain clients longer, and improve loyalty in your healthcare community.
- Lead the healthcare market by providing quality guidance and generate more revenue by influencing the hearts and minds of patients.
- Increase referrals from local doctors.
- Position your physicians as thought leaders in your market.
- Evaluate your productivity and readjust your strategy.
- Increase your strategic advantage to attract healthcare applicants in an increasingly competitive market.
- Improve your online reputation.
- Build your brand.
- Rapid changes in the health and treatment industry markets require agility and focus. You may need to hire a marketing agency and budget more than you used to. But in the end, it’s worth it for the peace of mind and seeing your income grow faster than ever.
To help you out, The Business Intelligence Clinic offers its 15 always-up-to-date strategies to incorporate into any well-planned therapeutic marketing plan.
Learn more about 15 health marketing strategies in the new posts section.
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Articles related and important to marketing strategies
The field of health, medicine and healthcare
An overview of health marketing strategies or therapeutic marketing – part one – continuous branding
An overview of health marketing strategies – Part 2 – Medical center online patient evaluation
An overview of health marketing strategies – Part 3 – Responsive website
An overview of health marketing strategies – Part 4 – Site speed test
An overview of health marketing strategies – Part 5 – Optimization based on search engine results
An overview of health marketing strategies – part six – AdvertisingPPC(pay per click), and impressions Adw)Google AdWords For healthcare marketing
An overview of health marketing strategies or therapeutic marketing – Part 7 – Social media
An overview of health marketing strategies or therapeutic marketing – Part 8 – Survey
Overview of Medical Marketing Strategy – Part 9 – Consumer Feedback
Proven methods for managing the marketing of medical, health care, clinical and therapeutic centers
Services that can be provided in the field of health to increase profitability and satisfy patients and those seeking treatment:
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Business clinic services in the field of health, medical centers, therapy and health care business management
- Development of marketing plan and customers satisfaction campaigns
- Branding
- Social Networks
- Production of specialized content needed by patients
- Counseling and training of treatment managers
- Marketing consulting
- Health marketing
- Developing a marketing plan for the medical center
- Marketing program of medical clinics
- Clustering of clients or patients or applicants for treatment and health and medical care
- Strategic planning of health and medical marketing
- Accurate definition of marketing strategy for medical services
- Medical marketing
- Medical content marketing
- Hospital marketing
- Healthcare marketing
- Medical digital marketing
- Medical content production
- Medical marketing consulting
- Conducting a campaign to increase the number of customers in medical and health centers
- Hospital, clinic and doctor branding
- Creating a competitive advantage of medical, treatment and health care centers
- Budgeting in health and medical marketing campaigns
- Determining short-term and long-term medical marketing goals
- Hospital marketing techniques
- Marketing models of medical and health centers
- Marketing of medical services, medical services, health services
- Implementation tactics in medical marketing strategy and medical services
- Healthcare marketing
Calculating the cost of consulting and implementing the formulation of a strategic plan for the profitability of the medical and therapeutic center
Based on the choice of each of the services needed in order to make your center smart, the calculation will be done in two parts: consultation and implementation.
The consultation will be calculated based on the duration, which will be between 480 and 990 thousand tomans per hour.
To implement marketing plans and ideas based on the real data of your treatment center, the duration and human resources and the value created for you will be calculated, which will be announced during a specific contract, the duration and amount, which can be based on your financial capacity. Payment should be made at specified times.
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Senior business consultant
Abootaleb Habibi Machiyani
09124047438
